On The Brink | Tanis Jorge | Episode #252

Tanis Jorge is a serial, tech entrepreneur, and a leading advisor to startup founders on entrepreneurship and building successful cofounder partnerships. Over the course of her career in startups, spanning the last 20+ years, Tanis has cofounded, scaled, and successfully exited multiple data-driven businesses.


Her successes culminated with her most recent venture, Trulioo, which she co-founded in 2011 with her long-term business partner, Stephen Ufford. Between 2011 and 2015, Tanis served as Chief Operations Officer of Trulioo, working to lay the groundwork and build the foundation for the trusted, innovative, and disruptive company it has become today.

In 2021, Trulioo reached unicorn status (US $1.65B valuation) solidifying its place as the world’s leading identity verification company and Jorge’s track record for founding successful businesses.

Following a record-breaking Series D, she stepped down from the Board of Trulioo to focus on her cofounder advisory work. She remains a minority shareholder of Trulioo.

Tanis cofounded her first start-up, iQuiri in 1999. The company was one of the first to make consumer credit reports available online and was acquired by Experian in 2003.

In 2004, she cofounded NCB Data Services, which was again acquired by Experian in 2006. In 2005, Tanis cofounded identity management firm Pharos Global Strategies, which was again acquired four years later.

Today, Tanis is one of the go-to voices and experts on the ‘cofounder relationship’, drawing on her experience cofounding and successfully scaling four technology businesses. She is the author of The Cofounder’s Handbook (listed in USA Today’s Top 10 Business Books To Scale Your Business in 2024) and Founder of The Cofounder’s Hub, a platform dedicated to providing entrepreneurs with the necessary tools and resources to establish, nurture, and successfully exit business partnerships.

Tanis also advises fast-growing start-ups and leading venture capitalists, focusing her work on how co-founders can function in an open, productive, and symbiotic way to ensure continued and long-term business success.

Tanis sits on the Board of Directors at Ally Global, a non-profit that works to prevent human trafficking and supports survivors through safe homes, education, and work opportunities. Tanis lives in Vancouver, BC with her husband and two boys.

When she isn’t working she enjoys the “foodie” lifestyle with her husband David Jorge, MasterChef Canada Season 2 winner. She loves water sports and is currently working towards turning her brown belt in kickboxing into black, a lifelong item on her bucket list. Tanis also takes time to mentor students at the private school she founded, Live Learn Launch Academy, which focuses on entrepreneurship, financial literacy, and life skills.

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